Dynamics 365 Customer Insights - Data - Target right audience based on signals from earlier campaigns

🚨 The Signal: Dynamics 365 Customer Insights - Data will automatically ingest behavioral data from Customer Insights - Journeys. This enhances audience targeting but increases the scope of sensitive data processing, requiring careful data governance.

The Impact

Marketing and data teams are affected by increased data integration, raising risks related to data privacy, consent management, and potential data exfiltration if not properly governed.

• Marketing teams: Risk of misusing behavioral data without proper consent.
• Data governance teams: Increased scope for data privacy and compliance reviews.
• Security teams: Expanded data surface for potential exfiltration via segment exports.
• Legal teams: Review of privacy policies for new data processing activities.

The Action

1. Review existing data handling policies for Dynamics 365 Customer Insights - Data.
2. Verify consent mechanisms align with the expanded use of behavioral data.
3. Audit data export configurations to external systems (Google, Meta) for sensitive information.
4. Consult with legal and privacy teams regarding updated data processing notices.

Domain: Other · Impact: medium · Workload: Other