Dynamics 365 – Customer Insights – Data – Target right audience based on signals from earlier campaigns

🚨 The Signal: Dynamics 365 Customer Insights - Data now automatically integrates behavioral data from Customer Insights - Journeys. This enhances audience targeting but increases the scope of sensitive customer data aggregation, requiring careful data governance.

The Impact

Data governance teams and privacy officers are affected by increased aggregation of sensitive customer interaction data, raising privacy and data handling risks.

• Privacy Officers: Increased risk of sensitive data aggregation.
• Data Governance Teams: Need to review data handling and retention policies.
• Security Teams: Potential for larger data sets to secure against unauthorised access.
• Compliance Teams: Review against ISM and PSPF for data aggregation.

The Action

1. Review existing data classification and retention policies for Customer Insights - Data.
2. Assess current access controls for Customer Insights - Data to ensure least privilege.
3. Update data privacy impact assessments (DPIAs) to reflect expanded data aggregation.
4. Consult with legal and privacy teams on implications of combining behavioral and external data.
5. Ensure data export mechanisms (e.g., to Google/Meta) comply with data sharing agreements and privacy regulations.

Domain: M365-Apps · Impact: medium · Workload: M365 Apps