Dynamics 365 Customer Service - Next Best Actions with Customer Intent Agent

🚨 The Signal: Dynamics 365 Customer Service will gain an AI-powered 'Next Best Actions' feature, allowing Copilot to draft emails and update records. This introduces new AI agent capabilities for customer service operations.

The Impact

Customer Service teams are affected by new AI capabilities, introducing risks related to data accuracy and AI governance.

  • Customer Service Reps: Risk of over-reliance on AI-generated content without verification.
  • Security Teams: Need to establish governance for AI agent outputs and data access.
  • Compliance Teams: Review AI-driven actions for adherence to data privacy and regulatory requirements.

The Action

  1. Review Dynamics 365 Customer Service admin center for 'Next Best Actions' settings post GA.
  2. Develop internal policies for CSRs on verifying AI-generated content before use.
  3. Assess data access permissions granted to the Customer Intent Agent within Dynamics 365.
  4. Update AI governance frameworks to include this new agentic capability and its data interactions.

Domain: Agentic-AI · Impact: medium · Workload: M365 Apps