Dynamics 365 Customer Insights - Data: Turbocharge your pipeline to drive growth - Target right audience based on signals from earlier campaigns

🚨 The Signal: Dynamics 365 Customer Insights - Data now automatically integrates behavioral data from Customer Insights - Journeys. This streamlines data access for marketing, enabling more precise customer targeting and segmentation based on past campaign interactions.

The Impact

Marketing and data teams are affected by new data aggregation capabilities, increasing the risk of over-privileged access or unintended data exposure if not managed.

• Data teams: Increased data aggregation requires review of existing access controls.
• Marketing teams: Enhanced data access could lead to broader data exposure if not properly segmented.
• Security teams: New data flows necessitate re-evaluation of data loss prevention policies.
• Privacy officers: Consolidated behavioral data requires updated privacy impact assessments.

The Action

1. Review existing access policies for Dynamics 365 Customer Insights - Data and Customer Insights - Journeys.
2. Implement least privilege access for all users accessing consolidated behavioral data.
3. Verify data classification and labeling policies apply to newly integrated behavioral data.
4. Update data loss prevention (DLP) policies to cover the expanded scope of sensitive data in Customer Insights - Data.
5. Conduct a privacy impact assessment (PIA) for the consolidated behavioral data.

Domain: Other · Impact: medium · Workload: Other